The Global Wellness Institute's latest numbers show the wellness real estate sector reached $876 billion in 2025.
Once upon a time, wellness at home meant maybe adding some fitness equipment or a sauna. Today, some homeowners hope their homes can actually help them live longer.
In fact, according to the most recent America at Home study, 60% of homeowners say the inclusion of home features that will improve their health and wellness is their No. 1 purchase motivator, up 17 points from two years prior. Wellness as the top purchase-motivator category landed ahead of saving money and conserving energy.
That may also help explain why wellness real estate—which is defined as the development of properties that intentionally integrate wellness into their design, materials, building features, amenities, services, or programming—is now the fastest growing segment of the nearly $7 trillion wellness industry.
The Global Wellness Institute's latest numbers show the wellness real estate sector reached $876 billion in 2025, a 24% average annual growth rate from 2019 to 2025. The United States alone accounts for $254 billion of that number. Total industry projections are estimated to hit a whopping $1.8 trillion by 2030.
That's an astronomical leap from an industry that once looked like a dusty treadmill in a bedroom corner.
The Continuum 12000 Sports & Wellness Residences in North Miami is putting longevity features front and center for residents. (Continuum Company) "The biggest shift is that wellness has evolved from something you add to a home into something that is thoughtfully integrated into the home itself," says Diana Ulis, CEO and founder of Admire Capital which is developing the longevity-focused Ritz-Carlton Residences in Fort Lauderdale, FL.
"That means looking beyond the more visible aspects of wellness to elements that can have a meaningful impact, including air and water quality, natural light, material selections, acoustics, and access to nature and spaces that encourage both movement and recovery," she says.
In other words, some of the most interesting wellness features are the ones you may never notice because they are synthesized into the environment rather than presented as an amenity.
Can a home actually help you live longer?
While most of the data at this point is empirical as to whether a singular home can actually help extend your life, there is no doubt that living in a healthy environment will improve your well-being and longevity.
"When movement, recovery, time outdoors, and opportunities to decompress are integrated into the place where you live, they become much easier to incorporate into everyday life," says Amber Berger, chief wellness consultant for the Ritz-Carlton Residences Fort Lauderdale. She adds that when people start to understand the relationship between their environment and their daily habits, they start to ask better questions.
"It is moving from asking, ‘What does my home have?’ to asking, ‘How does my home make me feel and how does it support the life I want to live?’” she explains.
That being said, there is evidence that many of the individual features included in health-forward housing can markedly ameliorate wellness and aging.
For example, whole-house integrated water filtration systems that remove suspected cancer-causing "forever chemicals" and other dangerous toxins are now desired by 70% of homeowners, according to the America at Home study. Not only do these systems reduce illness risk, they also can lead to healthier skin and hair.
Wellness real estate principles are on full display in this Ritz Carlton residence rendering. Circadian lighting, open layouts, outdoor access, and purified air all factor into healthier living. (The Boundary) However, because water and air purification systems are harder to retrofit, developers and builders are now thoughtfully including these health-improving features in building design from the beginning. In other words, they're creating homes with wellness real estate demands in mind.
“Wellness and longevity features are moving from 'nice extra' to genuine buying criteria, and it makes sense," says Jennifer Chino, a real estate agent with Compass in Annapolis, MD. "Buyers aren't just shopping for square footage anymore; they're shopping for how a home will make them feel and function day to day, especially as more people work from home and think longer term about aging in place."
Consumer interest in longevity features is driving developers
Because buyers are becoming more aware of how their home affects their well-being (especially since COVID-19 with more individuals working remotely), the conversation about wellness real estate has shifted as people are seeking spaces that enhance their overall health.
"Buyers are thinking more about how their home affects the way they sleep, exercise, relax, and even how much time they spend outside," says Jennifer Stickler, president and principal broker at Mountain Luxury. "Buyers aren’t necessarily saying, 'I want a longevity home,' but they are looking for homes that make it easier to live well every day."
This newfound consumer focus on homes that support healthy habits and aging is also affecting how developers approach new construction.
"Longevity used to live entirely in the 'health' category, something you hired an expert for, a supplement you take, a chamber or gadget, or a wellness retreat vacation—now it's becoming a design category too, from layouts, in-residence saunas, biophilic design, lighting, green spaces, and water filtration," says Allie Eichner, president of Continuum Company, which is developing Continuum 12000 Sport & Wellness Residences in North Miami. "Buyers aren't just buying because of a kitchen or bath design or the latest and greatest amenity; they're asking what it does for them over time, and that's a much more interesting question for us to answer as developers."
In action, that also looks like developers and builders including longevity-enhancing details from the outset.
"We’re seeing a shift toward residences that support the full wellness cycle, rather than focusing on one particular amenity," says Mark Pordes, vice president of sales, High Rise & Resorts, North America at Great Gulf. "That means pairing performance-oriented spaces with opportunities for recovery and rest, while also tapping into the fundamentals of good design: natural light, outdoor space, quiet, fresh air, and access to nature."
How wellness real estate is redefining luxury
Pordes says he sees the industry moving toward a more sophisticated definition of what is considered a healthy home.
"While amenities like fitness centers and home gyms are still important, people are now thinking more holistically about movement, recovery, sleep, stress, and connection to nature," says Pordes. "Designing for luxury developments, we have the opportunity to make those principles part of our baseline, treating a healthy lifestyle as an expectation."
The wellness real estate market sometimes looks very luxe, like this rendering of the new Mandarin Oriental Residences, West Palm Beach. The facility even includes hyperbaric chambers and infrared saunas along with waterfront access. (Great Gulf) In fact, this wellness real estate trend is also changing the entire definition of the luxury market.
"I think people are starting to look at luxury differently," says Stickler. "For a long time, luxury was about finishes, square footage and having an impressive home. Now I think luxury is becoming much more about how your home makes your everyday life better."
Will this luxury market trend become accessible for the masses?
Right now, homes with premium health and wellness attributes usually come with a price tag that is 10% to 25% above standard luxury home prices. As such, those with wealth are benefitting the most from longevity-boosting homes at the time.
However, that doesn't mean wellness real estate is only for the millionaire set—though the trends frequently start there.
"The luxury market may introduce some of these ideas first, but like a lot of things in real estate, they eventually become much more mainstream and affordable," says Stickler.
Indeed some of this is trickle-down is already happening—which is ultimately good news for everyone hoping to live healthier lives.
"The idea that your home environment shapes how long and how well you live isn't tied to a price point; it's a design decision and it's priceless—light, water, air, quiet, none of that requires a big budget on its own," says Eichner. "What usually happens is the top of the market moves first, and the rest of the industry catches up. Filtered water and circadian lighting felt boutique five years ago, and now it's close to standard."
And if a home can help a person live longer, then that's the ultimate feature.
"I think we will see much more of this ‘invisible wellness’ in residential design, where the architecture and infrastructure are doing some of the work quietly in the background to create a healthier living environment," says Ellis.