Starbucks Could Become a Multi-Brand Company, CEO Says

Starbucks Could Become a Multi-Brand Company, CEO Says

Starbucks Corp. Chief Executive Officer Brian Niccol says becoming a multi-brand company is possible, but that's not the focus right now. Two weeks ago the company said it's not buying Chipotle Mexican Grill. Niccol tells Bloomberg's Romaine Bostick...

Starbucks Corp. Chief Executive Officer Brian Niccol says becoming a multi-brand company is possible, but that's not the focus right now. Two weeks ago the company said it's not buying Chipotle Mexican Grill. Niccol tells Bloomberg's Romaine Bostick he'd never say never, but for now, the company is concentrating on improving stores, menus and service. (Source: Bloomberg)
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