Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the lea...
Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the league is well positioned to grow, noting that it is already recognized as the world’s premier professional three-on-three league. He speaks with Romaine Bostick on "The Close" on October 29, 2026. (Source: Bloomberg)
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Bloomberg — Markets (EN)