China is encouraging cinemas to screen major sporting events, host sports activities and sell sports lottery tickets as part of a drive to link moviegoing with sports consumption, according to a notice from the National Film Administration and Genera...
China is encouraging cinemas to screen major sporting events, host sports activities and sell sports lottery tickets as part of a drive to link moviegoing with sports consumption, according to a notice from the National Film Administration and General Administration of Sport.
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Bloomberg — Markets (EN)